You Were Never Meant to Be the Customer

In a system built on consumption, identity is no longer grounded in what we create, but in what we buy. The individual is not viewed as a generative force, but as a vessel for demand; a predictable recipient of ads, trends, and targeted offers. Even labor, once a mark of contribution, has been recast as a cost to be minimized. In this economy, you are not a producer. You are the market.