You Were Never Meant to Be the Customer
In a system built on consumption, identity is no longer grounded in what we create, but in what we buy. The individual is not viewed as a generative force, but as a vessel for demand; a predictable recipient of ads, trends, and targeted offers. Even labor, once a mark of contribution, has been recast as a cost to be minimized. In this economy, you are not a producer. You are the market.
What If We Didn’t Need to Escape
We’ve been sold a shallow version of the good life.
It looks like a beach chair. A plane ticket. A glossy brochure offering two weeks of escape from a routine that quietly wears us down. The structure remains untouched, but for a brief moment, we are allowed to step outside it, if we’ve earned it, if we’ve saved enough, if we promise to return.